About Me - Product Design Manager | Strategic Design Leadership
Bringing 9+ years of experience in product design, service design, and UX research.
As a Lead Product Designer with team management responsibilities, I guide multidisciplinary design teams through the implementation of new features, navigation improvements, and strategic initiatives. I’m responsible not only for delivering design solutions but also for shaping team culture, supporting individual growth, and aligning design outcomes with business goals.
My approach is rooted in user-centric thinking and a strong foundation in data. I bridge design, tech, and business—simplifying complex systems into clear, intuitive experiences. I enjoy navigating ambiguity, driving alignment across functions, and scaling design impact.
Beyond tools and methodologies, I’m deeply curious about people and cultures. I immerse myself in different perspectives to uncover the key insight that leads to meaningful, lasting impact—whether it’s a bold transformation or a quiet improvement.
Product Design Manager – Partner Experience & Assortment Management, Bol.
Location: Utrecht, The Netherlands
Directing a team of 4 deisgners
Leading strategy, research, and design for tools and interfaces used by daily partners, ensuring brand cohesion.
Integrating research, strategy, and design to enhance partner workflows.
Senior Product Designer (IC) – Partner Experience, Bol.
Location: Utrecht, The Netherlands
Focused on seamless user journeys and integrated brand experiences.
Led UX research, developed concepts, and supported innovative product strategy.
Lead Product Designer (Manager) – Rabobank App, Rabobank
Location: Utrecht, The Netherlands
Directed a team of 8 designers to elevate the app’s user experience and functionality.
Developed a comprehensive app vision in collaboration with stakeholders.
Previous work experience
Lead Product Designer (Manager) - Customer Processes, Rabobank App (May 2019 - June, 2021)
• Led team of 3 designers
• Responsible for digital services for life events.
• Succesfully delivered discovery research and tangible solutions (online and offline)
• Developed communication design strategy for homepage.
• Minimized call center costs with next best actions.
• Recruited designers and delivered a Design Playbook.
Product Designer - Customer Processes, Rabobank App (Jan. 2017 - April, 2019 )
• Focused on app and retail online channels.
• Conducted user research and developed service/UX design.
• Provided design thinking training.
• Optimized tools and methods for CX team.
IT Young Professional Traineeship, Rabobank (April. 2017 - Oct, 2018)
Traineeship which I follow next to my current function as designer at Customer Experience, Rabobank
Education
Delft, NL (2013–2016)
M.Sc. Strategic Product Design, University of Technology Delft.
Graduation project GPA: 9.0/10, overall GPA: 8.3/10. Program focused on teamwork and strategic design for industry leaders.
Delft, NL (2010–2013)
B.Sc. Industrial Design Engineering, University of Technology Delft.
GPA: 7/10. Completed the degree in the compulsory 3 years. Emphasis on teamwork and hands-on design skills.
Experience abroad
La Paz, Bolivia (June - August, 2018)
Served as a design consultant with Rabobank Partnerships for Banco Fie, launching their first banking app. Responsible for project management and delivery of the initial MVP as part of a trainee group.
Dhaka, Bangladesh (May - June, 2015)
Participated in a joint Master project to develop and evaluate prototypes of biodegradable diapers for disabled children in rural areas.
Medellin, Colombia (Sep. 2013 - Jan. 2014)
Took part in a Master exchange program at EAFIT University, completing design courses in Spanish.
Nominations & Recognitions
Future Leadership Program @Rabobank Group (Top 3 – Digital Bank): Selected and nominated by the management board for outstanding leadership and digital strategy. Also nominated for ‘Stretch to Fit’ @bol.
