Ruddy®

Work

Designing with intention, delivering at scale.

Designing with intention, delivering at scale.

Ruddy Rodriguez – Product Design Manager

Ruddy Rodriguez – Product Design Manager

Bol. Brand builder

Led end-to-end design of the Brand Builder Toolbox at bol., the largest e-commerce platform in The Netherlands. Delivered tooling for 50,000+ sellers and improved partner success.

Bol. B2B Partner Journey Strategy

Developed the partner journey for daily operations at bol. Shaping strategic design direction to support partner growth at scale.

Rabobank Self service tab

Led the end-to-end redesign of the self-service tab in the Rabobank app, improving the discoverability of key card features for 6+ million users. The redesign significantly reduced costly support calls and laid the foundation for broader app navigation improvements.

Ruddy Rodriguez

Product Design Manager

I’m a Lead Product Designer with 9+ years of experience leading design across fintech and e-commerce in Europe. In fintech, I shaped the consumer banking app at Rabobank, managing a team of 10 product designers and delivering features that improved journeys for millions of users — including a self-service hub that reduced support calls by €1.2 million annually.

In e-commerce, I redesigned the brand experience at bol.'s B2B platform, used by over 50,000 partners, and led the contribution model for the design system.

I specialize in connecting product strategy with user needs, using customer journey frameworks, data, and craft to deliver scalable, real-world outcomes. I thrive at the intersection of systems thinking, process leadership, and building tangible value through product design.

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